Recap: VMWorld 2014, The Year of Hybrid Cloud

Posted on September 12, 2014 by Adam Burnham

Each year our team attends VMWorld to network and learn from some of the many leading industry influencers and technology visionaries that attend the show – and this August was no different.  Hosted by VMware, the company aims to bring together thought leaders, subject matter experts, and IT professionals to immerse themselves in the latest in virtualization and cloud technology— the leading products, the interactive sessions with practical how-to tips and use cases.

The show is impressive in its size and ability to attract many professionals under one roof in San Francisco – last year, for instance, more than 22,500 people were in attendance. That number appeared to increase this year. There are 275+ exhibitors and sponsors, so roaming the show floor is quite the experience. We were also able to choose from more than 350 technical and content-rich sessions and labs covering the latest in virtualization innovations in the data center for storage, networking, security, management, workforce mobility and hybrid cloud services.  Sessions on the latter topic truly caught our attention.

At Markley Group, hybrid cloud services and offerings, and the way in which they are packaged for users, have been on our radar well before it hit its hype peak with the media and analysts. At VMWorld this year, it appears our predictions, and the strategy we set in place as a result, has been validated by not only VMWare, but from various other tech visionaries as well. The gist we got from the show is that end users want options and services that complement their infrastructure, and providers are truly responding with the approach that has worked well for Markley Group as well.

Markley Cloud Services has offered virtual Data Centers (vDCs), which are not accessible from the Internet, plus direct fiber cross connects to our clients’ physical colocation space from the day we spun up VMware. Customers can use our virtual machines and vDCs as an extension of their physical infrastructure, up to and including using their own IP space, own Internet connectivity, own OS images, and, of course, own software. Packaged as a utility-type service and enabled by sophisticated cloud management software, we understood that our solution must provide elastic on-demand compute and storage resources that are extremely flexible and highly scalable based upon end-user needs.

It will be interesting to see what the next year brings in terms of hybrid cloud developments, offerings and user demands. At Markley Group, we are constantly iterating and customizing for our users – and  we strive to provide the most reliable solution at a scale and cost that fits individual businesses. Each year, the sessions and conversations at VMWorld validate this approach. Our promise is to continue to listen to the market and respond accordingly with our services and offerings.